When it comes to social media there are no new fancy tricks to learn, social media is all about engendering interaction. Using social media is about compelling people consistently to engage with you and then share your content. This is the main purpose of social media and it applies across every network. There is no secret formula necessary in order to become a social media success story, all you need is compelling human interaction.

What does compelling human interaction mean? The exact definition depends on your website or blog, but generally speaking it means that you want to involve people in a conversation that is related to your topic. It’s really nothing more complicated than this.

The key to social media is being social. By pure definition, social media should be a two-way street. If someone is commenting on your posts, take the time to comment back. You should be having conversations with the people who are following you.

Many social media enthusiasts are simply obsessed with the number of followers or likes that they get on their posts as much as they are with the amount of traffic their website or blog receives. In reality, these numbers do not have much to do with the true metrics of being successful.

Instead of focusing solely on the number of new likes that you get, you should focus on the number of people who are commenting on and then sharing your content. This is the true measure of engagement. When more people are engaging with your content, the more likely they are to share it, which will increase your social media presence.