When you post photos, updates, and other content you should really think about what your readers will find inspiring and interesting. How are you going to talk to them? What do you want to consistently communicate about your company?

It is important to experiment with different types of posts in order to find out what works and what does not work. Does your audience prefer pictures or useful links?

When creating content, it is important to be authentic. If you are sharing things that you are excited about, your customers are likely to be excited as well. It is also important to be responsive. When a person comments on your posts make sure that they know that your business is listening. If you need to take more time to find the answer to a customer question, respond that you are looking into it.

It is also important to be consistent. Posting regularly will provide you with the most opportunity to connect with people and build trust. You can set a schedule for your posts in order to maximize your time.

Consider what works and continue to do it. When you have a successful post, turn it into a successful promotion. When a specific post is receiving a lot of engagement, promote it in order to reach more people. When a person likes, comments on, or shares your post, their friends will be able to see it as well.

Remember, in order to be successful, you will need to create posts and ads that are interesting and valuable for your customers. It is also important to target your posts so that the right people are seeing them.